Video Marketing

Martin Eke was challenged to quickly put together a 2018 video marketing stats animation…

So he created a stylish 80s masterpiece. Enjoy!

• 81% of businesses use video as a marketing tool. (up from 63% in 2017)
• Out of those…
• 99% of businesses who use video say they will continue to do so in 2018. (the same percentage as last year)
• 85% of businesses regard video as an important part of their marketing strategy. (up from 82% in 2017)
• 82% of businesses plan to spend more on video marketing in 2018. (the same percentage as last year)
• 78% of marketers say video gives them a good ROI. (down from 83% in 2017)

• Businesses not using video
• Out of the 19% of businesses that aren’t using video:
• 65% of businesses who don’t currently use video say they intend to start using it in 2018. (up from 34% in 2017)

• The average person
• The average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours.

• As a business
• 97% of marketers say video has helped increase user understanding of their product or service.
• 76% say it helped them increase sales.
• 47% say it helped them reduce support queries.
• 76% say it helped them increase traffic.
• 80% of marketers say video has increased dwell time on their website.

• As a consumer
• 95% of people have watched an explainer video to learn more about a product or service.
• 81% of people have been convinced to buy a product or service by watching a brand’s video.
• 69% of people have been convinced to buy a piece of software or application by watching a video.